The library is pleased to offer a trial of Redbooks Online, a premier resource for information about marketing and advertising. Redbooks Online contains:
- Over 10,000 Advertising Agencies with accounts, specializations, billings by media, and contact information for personnel
- Over 15,000 Advertiser profiles for Companies, with significant spend on advertising annually
- Specific advertising data such as breakdown of annual advertising spend by media and agencies retained by the Advertiser
- 200,000 Unique Names and Titles; 100,000 Key Personnel Emails; 100,000 brands
This database will be on trial until the end of December. You can access it via our A-Z database list or on our trial page. If you have any question or would like to offer any feedback (we'd love to hear what you think!) please contact Curtis Ferree, cferree@fairfield.edu